5G: Focus on the Customer

4.05pm – 4.30pm, 1 July 2026 ‐ 25 mins

Tom Bennett, CTO, Freshwave

How the telecoms ecosystem must work collaboratively with customers and their ecosystems to move from technology-led thinking to truly customer-led 5G. Focusing on the importance of understanding what customers actually value when it comes to seamless, secure connectivity, and linking this to clear product and propositional outcomes.