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Chloe’s work in grants started in 2013, and her work in innovative product development followed soon after, in 2016. In the last decade, she has supported multiple start-ups, SMEs and scaleups in accessing over £10m in non-dilutive funding and understanding their market, users and customers.

Chloe takes an evidence-led, data-driven approach, summarised in her book ‘Make Products That Matter’ from working in product management and UX research within an AI start-up and providing research services.