Fenella is co-founder and CEO of Versed AI, a University of Cambridge spin-out which applies cutting edge NLP technology to automatically map multi-tier supply chains and help companies manage their supply chain risks. 

After graduating from Oxford wih a degree in Politics, Philosophy and Economics from Oxford, Fenella worked in the global fund management industry for 15 years, initially at Putnam Investments and later at UBS Asset Management. She has covered a broad range of sectors, from healthcare to industrials to natural resources, conducting research, financial analysis, and making investment recommendations. After graduating from London Business School wih an MBA with distinction in 2019, Fenella founded Versed AI along with co-founder Simon Baker. She is vice-chair of youth policy charity Partnership for Young London, and has a two year old daughter.