#21toWatch

#21toWatch is an annual showcase of the most exciting individuals, companies, and innovations shaping the future across Cambridge and the East of England. Curated by cofinitive, this initiative celebrates creativity, ingenuity, and entrepreneurial drive, spotlighting those who are making a real impact in science, technology, engineering, and design. The list highlights fresh ideas, disruptive thinking, and inspiring stories that deserve recognition on a wider stage. By championing these emerging talents and ventures, #21toWatch not only supports growth but also strengthens the region’s reputation as a hub of innovation and excellence, encouraging others to aspire, create, and lead. The list has highlighted notable alumni such as CMR Surgical, Riverlane, Echion Technologies, Xampla and Sano Genetics, all of whom have gone on to achieve global recognition.